TikTok is introducing a fresh option that enables them to reduce the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform announced that it currently hosts more than 1 billion AI videos.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global rollout. This development aligns with a increase in content created by AI, spurred by recent content generation software.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising content creators on a competing service exclusively feature content made by AI. A significant portion of this output is classified as low-quality AI content, a label for substandard, bulk-generated content that is frequently absurd or bizarre.
“We know from our community that numerous viewers enjoy content created using AI tools, from digital art to informative clips, and we intend to give people the ability to adjust the amount of that, based on their own preferences,” said a spokesperson.
AI on the Platform
The service announced that there are presently 1.3 billion videos on its service labeled as made with AI. Overall, over 100 million media items are submitted to the platform each day, making AI-generated material a minor portion of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the level of AI-generated videos they watch by opening the “manage topic” feature in the application and picking “AI-generated content”. Additional categories that are already be controlled under the tool include news, fashion, cosmetics, and movement.
Content Labeling and Policies
Its rules require users to tag “realistic” AI-generated content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.
Furthermore, the platform will henceforth attach an “AI-made” watermark to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This step is designed to help prevent users from attempting to evade the tagging system.
Educational Initiatives
The company is also introducing a $2m AI literacy fund for specialists and groups to develop informative material about using AI responsibly. This project will assist non-profit groups focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid discussion over plans to lay off hundreds of content moderators in the United Kingdom. TikTok is set to cut 439 jobs in its content moderation department in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official explained that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content prior to it gets reviewed by people. TikTok announced a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
